Art and New Technologies

By Rosario Gómez
RELATIONS ART AND SCIENCE
From Impressionist art, the influence of science and its discoveries on the representation of light is mentioned. In the first avant-gardes and the advance of psychoanalysis, examples of subjective time that include the drives of the unconscious and that artists have embodied in movements as prolific as surrealism and action painting among others are shown in art. In postmodernism art can be spoken of nodal intersections between the concept of time of duration and functional time, both artistic and technological as well as advertising. This crossing, intensely marks some of the most interesting art developments of our time. The artistic advances, entail the opening to the interdisciplinarity.
Artists interact with professionals from other areas with increasing intensity. Many professionals educated in art and aesthetics are incorporated into the marketing sections of large corporations, conditioning the final products with artistic criteria, creating an interesting art-advertising symbiosis which is expressed in a forceful way in various campaigns, among which highlights the vodzka campaign of the brand Absolute (http://marketips.es/cuando-la-publicidad-se-convierte-en-arte-el-caso- de-absolut-vodka /), which is based on the different art movements of the avant-garde to promote their product commercially. We see, as in a much more experimental field, collaboration between programming specialists and computer engineering encourages very interesting experiences within the world of interactivity, virtuality and artificial life (words that define our time). It is being achieved, for the first time in history, that it is science that benefits from the contributions of artists, thus creating a symbiosis of double direction.
The relationship of art with new technologies (video, virtual reality, laser, digitalization, biometrics, artificial intelligence, big data) have led to multiple practices that require talking about a new materiality of the work of art and a new behavior of the spectator before art, who participates interactively with the work.Some artists of last generation, show us once again the prolific interdisciplinary relationships, enter the fascinating world of the massive production of data (Big data) to experiment from the subjectivity and try to return the human dimensions to a world each It is more distant from anthropocentrism, trying to contribute structural changes in perception, collective consciousness and helping us recreate a contemporary identity that is based on new poetics and surprising techno-artistic symbols.In this sense, the biometric exhibition ofRafael Lozano Hammer at the Telefónica Foundation, which I had the good fortune of being able to visit personally.
The sample of the Fundación Telefónica traces its axis around the artist's interest in biometrics: the statistical analysis of biological data. Thus, the pieces detect, sample and process the vital signs of the visitor, materializing and accumulating the traces of the human presence and transforming them into artistic representations. For example, the installation that welcomes, Hunching Store, is a meeting of one hundred bulbs that beat the heart rate of the attendees. The arriving can hold a sensor with their hands and print their rhythm to one of the bulbs, which joins the rest of the bulbs in the room, eliminating one of the beats of the previous participants. The biometric poetics of this work is moving to me as it seems to wish, in an exercise of animism, that the beats of your heart take on the same incandescence as the light bulb that has caught your heart rate, even if it is within an ephemeral time. He also works with the word in the work entitled Voice matrix in which 800 sound channels are included, associated with led lights, which sound and flash at the same time. Once again, the last one to arrive can record his message and hear how it melts into a maremagnum of words, forming an unintelligible sound mass.
 
PHOTOBOOKS

PHOTOBOOKS

Different experimental dynamics collected in photobooks.
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In the photobooks section you will also find some books of myorists.
BLOG

BLOG

Body and Art in the Digital Age
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Some infographics acquire a pictorial character and become photopints.
TRAVEL AND REPORTS

TRAVEL AND REPORTS

Personal photographs of different trips over time